Are you a creative digital enthusiast who lives and breathes content, engagement, and trends? SERÁN, the premium lifestyle and fashion brand by Shabbir Textile Mills, is expanding its team and currently hiring a Social Media Executive to join their growing digital department at their Lahore (DHA Phase-5) office.

This is your chance to be part of an innovative fashion house and work in a fast-paced environment where your ideas matter. If you know how to translate a brand’s voice into engaging online content and campaigns — this is the role for you!

🏢 Position Overview

• Job Title: Social Media Executive

• Location: DHA Phase-5, Lahore

• Industry: Fashion & Textiles / Apparel

• Company: SERÁN – A brand by Shabbir Textile Mills (Pvt) Ltd.

• Employment Type: Full-Time

• Application Method: Email your resume to hr@shabbirtextilemills.com

🎯 About the Role

As a Social Media Executive, you will be responsible for driving the brand’s digital presence across various social platforms. Your goal will be to increase brand visibility, engage with followers, and support marketing efforts through content creation and online communication strategies.

🛠️ Key Responsibilities

• Develop, schedule, and publish creative content for platforms like Instagram, Facebook, TikTok, LinkedIn, and Pinterest

• Design and execute social media campaigns aligned with SERÁN’s seasonal collections and promotions

• Monitor and respond to community engagement, including messages, DMs, comments, and feedback

• Track and analyze content performance metrics using insights and analytics tools

• Collaborate with the design, marketing, and photography teams to create on-brand visuals and videos

• Stay up to date on social media trends, algorithm changes, and content opportunities

• Work with influencers, stylists, and brand ambassadors for digital collaborations and shoutouts

• Assist in planning and coverage of launch events, fashion shows, and other PR-related initiatives

✅ Ideal Candidate Profile

Qualifications & Skills:

• Bachelor’s degree in Marketing, Digital Media, Communication, or a relevant field

• At least 1–2 years of experience in a similar role, preferably within fashion, retail, or lifestyle brands

• Strong grip on content tools like Canva, Photoshop, or Adobe Suite

• Hands-on experience with Meta Business Suite, Hootsuite, Creator Studio, or similar scheduling tools

• Excellent copywriting and visual storytelling skills

• Fluent in English and Urdu (both written and spoken)

• Trend-aware, detail-oriented, and proactive in suggesting fresh ideas

💡 Bonus Points If You Have:

• Experience with reels, TikTok trends, and short-form video editing

• Influencer relationship management

• Basic knowledge of SEO, paid promotions, and Google Ads

🌟 Why Join SERÁN & Shabbir Textile Mills?

• Work with one of Pakistan’s most emerging fashion labels

• Be part of a collaborative and innovative culture

• Opportunities to grow in fashion marketing, branding, and digital media

• Exposure to launch campaigns, runway events, and fashion PR

• A workplace that values creativity, diversity, and continuous learning

📩 How to Apply

Ready to bring your creativity to the runway?

📧 Send your updated resume and portfolio (if any) to: hr@shabbirtextilemills.com
📌 Mention in subject line: Application – Social Media Executive
🕒 Apply at your earliest convenience as interviews will be conducted on a rolling basis.

📝 Final Thoughts

Whether you’re already experienced in fashion marketing or just stepping into the social media space, this is your chance to grow with a style-forward, quality-driven brand. At SERÁN, your creativity will influence how people interact with fashion every single day.