Hilal, a leading name in the FMCG industry, is inviting applications for the role of Area Sales Manager in Peshawar. This position offers an exceptional opportunity for seasoned sales professionals to lead and empower a team towards achieving outstanding sales targets and driving business growth in the region. Here’s an in-depth look at the role, including responsibilities, qualifications, experience requirements, and how to apply.

Position: Area Sales Manager

Location: Peshawar

Job Description:

The Area Sales Manager at Hilal will be responsible for:

  • Strategy Implementation: Leading the team in deploying strategies and executing plans that cater to local business needs, ensuring the achievement of sales targets.
  • Team Development: Training and motivating the sales team, including TSES/TSOS/FSOS, to excel in their roles and meet their individual and collective sales targets.
  • Performance Monitoring: Monitoring and evaluating the ROI of distributors on a monthly basis to optimize profitability and market coverage.
  • Inventory Management: Managing the inventory levels at all distributors to ensure smooth secondary operations and prevent stockouts or excesses.
  • Productivity Optimization: Driving productivity and motivation through regular interaction, weekly meetings, and the establishment of smooth operating procedures.
  • Distribution Management: Leading and guiding the team to manage distribution effectively, aiming to improve or maintain the Retail & Wholesale Split for optimal market penetration.


  • Candidates should be graduates from an accredited university, with a strong academic background that prepares them for the complexities of sales and distribution management in the FMCG sector.


  • Relevant Experience: A minimum of 4-5 years of relevant experience in the FMCG industry is required. This experience is crucial for understanding the market dynamics, customer behavior, and effective sales strategies in the FMCG sector.

Why Join Hilal as an Area Sales Manager?

  • Leadership Role: This position offers the chance to lead a dynamic sales team, making strategic decisions that impact the business directly.
  • Career Growth: Hilal provides significant opportunities for professional development and career advancement within the FMCG industry.
  • Impactful Work: Play a key role in driving the growth and expansion of Hilal’s market presence in Peshawar and beyond.

How to Apply:

Interested candidates are encouraged to send their applications to, with “ASM – Peshawar” as the subject of the email. Ensure your application includes a detailed CV that highlights your sales achievements, leadership capabilities, and relevant experience in the FMCG industry.


The Area Sales Manager position at Hilal offers a unique opportunity for experienced sales professionals to lead a team towards achieving sales excellence in Peshawar. If you have a proven track record in the FMCG sector and are looking for a role that challenges and rewards in equal measure, Hilal welcomes your application.

Note to Applicants: When applying, ensure your resume clearly outlines your sales experience, leadership achievements, and your ability to drive business growth. Tailoring your application to demonstrate your suitability for this role will enhance your chances of success.

How to apply for a job

  • Read the job details in our Above image carefully for Apply Job.
  • Apply only if your credentials match the job requirements.
  • Candidates matching the job requirements will be considered.
  • Only shortlisted candidates will be called for Test / Interview.
  • Irrelevant/Incomplete applications will not be entertained.
  • Apply before the last date.
  • Applications received after last date will not be considered.

How to Apply:  link in the image

*Only relevant candidates will be contacted by the Recruitment team.

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