Senior AM – Shopper Marketing

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Senior AM – Shopper Marketing

Senior AM – Shopper Marketing Are you a strategic thinker with a passion for consumer goods and marketing? HilalR, a leading player in the industry, is inviting dynamic individuals to join our team as a Senior Associate Manager in Shopper Marketing. If you’re ready to take the next step in your career, read on to discover the exciting opportunities that await you.

Job Title: Senior AM – Shopper Marketing

Job Description:

As a Senior Associate Manager in Shopper Marketing at HilalR, you will be at the forefront of developing and implementing robust shopper marketing strategies. Your role will involve:

Strategic Planning: Develop and execute comprehensive shopper marketing strategies that align with our overall business objectives. Dive deep into market trends, consumer insights, and competitor activities to identify growth opportunities.
Campaign Execution: Plan, execute, and evaluate shopper marketing campaigns, including the Merchandising Program, Perfect Store Program, and WS Loyalty programs. Your goal is to enhance product visibility, drive trial and purchase, and improve the overall Customer Transactional Satisfaction (CTS).
Collaboration: Work closely with creative teams to bring your strategies to life through engaging point-of-sale materials, displays, and promotions. Collaborate with sales, product development, and brand marketing teams to ensure a cohesive approach and strategic alignment.
In-Store Optimization: Negotiate and secure optimal in-store placement for products and promotional materials, maximizing visibility and impact.
Insights and Recommendations: Provide valuable insights and recommendations to enhance the shopper experience and capitalize on sales opportunities. Utilize data analytics to measure and report on the effectiveness of shopper marketing campaigns.
Continuous Improvement: Identify key performance indicators and develop actionable insights for continuous improvement, ensuring our strategies stay ahead of the curve.

Location: Karachi

Qualification:

Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus.

Experience:

3-4 years of proven experience in shopper marketing, trade marketing, or a related role within the consumer goods industry.

How to Apply:

Ready to make your mark with HilalR? Send your application to careers@hilalfoods.com.pk with the subject “Senior AM – Shopper Marketing.” Be sure to attach your resume and a cover letter outlining why you’re the perfect fit for this role.

Don’t miss out on this exciting opportunity to shape the future of shopper marketing at HilalR. Join us in creating impactful campaigns that resonate with consumers and drive business success. Your journey towards professional growth starts here!