Are you a results-driven digital marketer with a proven track record in Google Ads campaign optimization? Zellbury, one of Pakistan’s most vibrant and rapidly growing fashion and lifestyle brands, is hiring a Performance Marketing Specialist to strengthen its E-Commerce Department.

If you’re passionate about digital advertising, thrive on analytics, and know how to convert clicks into conversions, this is your opportunity to join a forward-thinking team working at the intersection of fashion and performance marketing.

🏢 Position Overview

• Job Title: Performance Marketing Specialist

• Department: E-Commerce

• Company: Zellbury

• Location: Not specified (presumably head office or hybrid)

• Employment Type: Full-time

• Application Link: careers.zellbury.com

• 🌐 Official Site: www.zellbury.com

🛠️ Key Responsibilities

As a Performance Marketing Specialist, you will be the driving force behind Zellbury’s digital advertising campaigns, specifically using Google Ads to generate high-quality traffic, boost online sales, and improve customer acquisition.

🔹 Campaign Management

• Plan, manage, and optimize Google Ads campaigns across platforms such as:

  • Google Search

  • YouTube Ads

  • Demand Gen Campaigns

🔹 Strategy & Execution

• Develop and execute performance-driven strategies to:

  • Increase traffic quality

  • Maximize online sales conversions

  • Improve customer acquisition cost (CPA) and return on ad spend (ROAS)

🔹 Performance Analysis

• Monitor campaign metrics:

  • Cost per Click (CPC)

  • Conversion Rate

  • Return on Investment

  • Click-through Rate (CTR)

• Identify bidding and targeting optimizations to improve performance

🔹 Creative Collaboration

• Work closely with creative and content teams to:

  • Develop engaging ad creatives, copy, and visuals

  • Ensure consistent messaging across all digital touchpoints

🔹 Competitor & Industry Tracking

• Stay updated with:

  • Google Ads platform updates

  • New advertising tools and betas

  • Competitor ad activities and digital trends

🎓 Eligibility & Requirements

📚 Educational Background:

• Bachelor’s degree in:

  • Marketing

  • Computer Science

  • Digital Media

  • Or a related field

💼 Professional Experience:

• 4–5 years of hands-on experience managing Google Ads campaigns

• Proven track record of:

  • Achieving sales targets

  • Reducing CPA

  • Improving ROAS

💡 Key Skills & Competencies

• ✅ Deep understanding of Google Ads platform, bidding strategies, and audience targeting

• ✅ Strong analytical mindset with proficiency in tools like Google Analytics, Data Studio, or Looker Studio

• ✅ Ability to interpret campaign data and turn insights into actionable plans

• ✅ Excellent communication and cross-functional collaboration skills

• ✅ Self-starter who can work in fast-paced, target-driven environments

🌟 Why Join Zellbury?

• Be part of one of Pakistan’s most loved fashion retailers

• Work in a digitally progressive environment that encourages creativity and innovation

• Collaborate with creative minds and industry leaders

• Enjoy opportunities for growth, learning, and career advancement in the e-commerce space

• Contribute to scaling a fast-growing digital platform in the fashion industry

📩 How to Apply

Ready to level up your digital marketing career?

👉 Apply here: http://careers.zellbury.com
🌐 For more info: www.zellbury.com
📱 Stay connected: Follow Zellbury on social media for updates, campaigns, and career news.

📝 Final Thoughts

If you’re a performance marketing expert with a creative edge and a data-first mindset, this role is your perfect runway. At Zellbury, you’ll not only optimize campaigns—you’ll help shape the brand’s digital future.