Exciting Career Opportunity: Assistant Brand Manager at Fatima Group

Company Overview:
Fatima Group is one of Pakistan’s largest and most diversified conglomerates, with a strong presence in industries such as fertilizers, chemicals, textiles, and more. The group is renowned for its commitment to excellence and innovation. We are currently looking to expand our team by hiring a Assistant Brand Manager to work on exciting brand initiatives and help lead the growth of our key brands.

Position: Assistant Brand Manager

Location: Head Office, Lahore, Pakistan
Department: Marketing
Job Type: Full-Time

Key Responsibilities:

1. Brand Strategy Development:

   • Assist in the development and execution of brand strategies that align with the company’s business objectives.

   • Contribute to the creation of brand positioning and messaging to ensure it resonates with target audiences.

2. Product Development and Pricing:

   • Work closely with cross-functional teams to assist with product development processes, ensuring products align with market needs and trends.

   • Assist in formulating pricing strategies to maximize product market share and profitability.

3. Campaign Execution:

   • Oversee the execution of marketing campaigns and communication strategies across various platforms, including ATL (Above the Line), BTL (Below the Line), and social media channels.

   • Ensure consistency of brand messaging across all communication and media activities to enhance brand visibility and reach.

4. Market Research and Analysis:

   • Analyze market trends, customer behavior, and competitors to identify opportunities for brand growth.

   • Assist in evaluating the effectiveness of marketing campaigns, providing insights to optimize future initiatives.

5. Cross-Functional Coordination:

   • Collaborate with internal teams, such as sales, product development, and digital marketing, to ensure seamless execution of marketing and branding efforts.

   • Provide timely support to other departments to maintain a unified approach to branding and marketing.

Key Requirements:

• Educational Qualifications:

  • MBA in Marketing from a reputable institution.

• Experience:

  • At least 5 years of impactful experience in brand marketing, with a proven track record in developing and executing brand strategies.

  • Experience in handling both traditional and digital marketing channels is a plus.

• Skills:

  • Strong proficiency in brand marketing management principles and practices.

  • Expertise in strategy development, execution, and post-campaign analysis.

  • Excellent communication, interpersonal, and project management skills.

  • Proficiency in digital marketing tools and platforms, as well as analytics tools for measuring brand performance.

Why Join Fatima Group?

• Career Growth:
  At Fatima Group, you’ll have the opportunity to grow in a dynamic and challenging work environment. As a part of the brand marketing team, you’ll play a key role in shaping the future of our brands.

• Competitive Compensation:
  We offer an attractive salary package along with a range of benefits, including health and wellness programs.

• Learning and Development:
  Fatima Group is committed to the development of its employees. You’ll have access to continuous learning and professional growth opportunities to excel in your career.

How to Apply:

Interested candidates who meet the above requirements are encouraged to apply for this exciting opportunity. Please send your updated resume to:

Email: careers@fatimagroup.com

Application Deadline: [Insert Date]

Join Fatima Group and make a meaningful impact in shaping the future of our brands. We look forward to your application!